Regional-based remarketing making a return
Epyx says it is seeing evidence of a return to more regional-based remarketing in recent months.
Usage of options in its 1link Disposal Network platform indicate that more fleets are opting to look at pricing and sales patterns on a geographical basis before deciding where to sell a vehicle.
Head of remarketing at Epyx, Vicky Edwards, explained: “This is a trend that we are seeing when our platform is used to manage disposal through physical auction sites across the country.
“The conventional wisdom has been that, in recent years, regional differences in value across the country have flattened a great deal, so that knowing where a certain type of vehicle is selling well has become less important.
“However, we have tools within our platform that allow fleets to see where, on a geographical basis, certain types of vehicle are performing most effectively based on time-to-sale and value.
“This year, we are seeing a definite increase in use of these options to send vehicles to auctions in areas where the most favourable conditions exist. Really, it is a return to a way of remarketing that fell out of favour some time ago.”
Edwards believes that the developing trend was largely due to the ease with which vehicles could now be transported as well as the quality of the data available.
“If a remarketing decision maker has access to data about regional sales that they know can be trusted and can easily send a vehicle to another part of the country to exploit local conditions through clicking a few buttons online, then they will act,” she said.
“Really, the increasing degree of professionalism that we see in remarketing means that even quite small differences in values are seen as worth exploiting.
“Gains of one or two percentage points across hundreds or thousands of vehicles soon accumulate into very worthwhile sums.”
Epyx’s 1link Disposal Network is one of the longest-established sources of trade stock in the UK, offering a large selection of cars and vans from major leasing companies and motor manufacturers.